Main
the know-how
The finest print cannot exist without a solid weave: while the creative minds represent the most visible part of
the activities of Aventures des Toiles, they are supported by a strategy which goes against the grain of the dominant
economic model: since its launch, Aventures des Toiles has always relied on creating value-added rather than
systematically seeking to reduce production costs. The expertise of the various skills and professions is recognised
and made full use of. From the fabric to the garment, here is a brief insight.

In the studio, the artist puts down the brush: for Aventure des Toiles, it’s the starting point of a collective and creative
process. From the very start, the unique becomes a source for the many: from a single work, the stylists develop
numerous ideas; rough sketches set the tone for the range. Designers, the architects of the garment, start to give it
shape by creating patterns. Working closely with Aventures des Toiles, the fabric manufacturers also contribute to the
project by proposing custom-made materials and prints.

And finally, the model is passed through to the couturiers: they put together the first prototypes, find solutions to
assembly difficulties and approve the patterns. And through their work the metamorphosis of the painting into the
garment is complete. In the warehouse, the collection is ready for dispatch to the boutiques: the logistics team
mobilises the distribution of the collection to all corners of the globe.

When the adventure is complete, a single body slips on the garment and comes face to face with the artist: linking
them together are the shared skills of all those who contributed to turning a canvas into a fabric, from the hushed quiet
of the gallery to the hullabaloo of everyday life.